Starting an Etsy Business For Dummies by Kate Shoup & Kate Shoup

Author:Kate Shoup & Kate Shoup
Language: eng
Format: epub
ISBN: 9781119379010
Publisher: Wiley
Published: 2017-08-28T00:00:00+00:00

Using SEO with your listing title and description

Like we said, it’s not enough to write catchy listing titles. You also need to perform a little SEO magic to ensure that those titles are optimized for search. As you do, keep a few points in mind:

Include keywords but not too many. Every listing title that you write needs to contain at least one keyword or phrase (more, if possible). But stuffing your title with too many keywords may render it completely unreadable. Ideally, try to write titles that are catchy for both people and PCs.

Put keywords first. Place keywords at or near the beginning of your listing title. Although search engines search your entire title for keyword matches, they display only the first 66 characters (including spaces) of it in the list of results. To increase the chances that anyone searching for that keyword will visit your shop, you want to make sure that the keyword shows up in that results list.

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